Wow Charlie, I checked out that orchid and it is really cool looking. Great for the ornamental plant trade, as the blue color is retained and most orchids are discarded after they finish blooming. Since in the description on their website says that the blue color is induced and "the process takes between 48 and 90 hours" I bet that is some sort of soluble pigment which is taken up into a white flowered variety. So if the plant reblooms, and doesn't undergo the treatment it will probably have white flowers. What is most supportive of this claim is the blue patterning in the flower corresponds with the flower vascular system. Capillary action allows the dye to get into flowers and become deposited, identical to taking white carnations and sticking them in water with blue dye. Over time, the dye moves up the stem it is eventually deposited into the petals making it blue. Still really cool for an orchid since Phalenopsis blooms last for months, I am going to keep my eye out for one at the stores
Attached is Capillary action in cut dendrobium orchids